strategic, intentional marketing, powered by meta ads.
for impatient, ambitious coaches, service providers & course creators
you’ve got a bloody brilliant business.
Clients get epic results.
You’re getting referrals.
There’s momentum.
But you’re ready to scale, and no matter what you do, it’s not quite clicking in to place.
It’s irritatingly slow & you’re ready to speed up the pace. like, yesterday.
You know you need to stop juggling all the balls and get a hell of a lot more intentional & strategic.
Facebook & Instagram ads are gonna be a big part of the answer…so let me tell you how I can help.
scaling doesn’t need to feel this exhausting,
you’ve just been trying to sell to the same people,
again…and again
does this sound familiar?
It’s not that you hate social media. In fact when you can do it without pressure, it’s quite fun.
And you’re pretty good at it.
And you’ve built a lovely community.
But as you’re scaling your business, you don’t just need a few clients a month.
You’re realising that if you want to start stacking up an offer suite with on-demand resources, a membership, DIY courses, a group programme or a mastermind… you’re going to need a LOT more people. And fast.
DOING MORE OF WHAT YOU HAVE ALREADY DONE,
ISN’T GOING TO WORK.
Why? Because so far, you’ve built your business on incredible deep connections.
But most of the people who are going to buy, probably already have.
And now what you need, is to maintain that audience of superfans AND consistently bring in new people who build that same relationship with you - fast (without burning the F out every few months).
And this, my love, is exactly what my SuperFans System does.
Create an eco system that leverages your current marketing and stays is rooted in connection but fast-tracks your growth with the power of Meta (Facebook & Instagram) ads.
CHOOSE YOUR ADVENTURE
wanna work together?
Ready to revolutionise your ad game? Whether you're an ads newbie, a comeback kid after being burnt by ads that didn’t work, or a pro looking to supercharge your impact - you've found your launchpad.
My superpower? Transforming ad overwhelm into laser-focused strategy. I'll empower you to ditch the guesswork, get intentional, and craft ads so effective, success becomes your new normal.
No more playing small. No more scattered efforts. Just simple, powerful ads that make your business growth feel unstoppable.
Let's turn your ad budget into your secret weapon.Are you ready to make waves?
"If you're looking for somebody who is really genuine, honest, knows her stuff, go with Sophie. She will be the person that I will turn to as I want to actually get better and better at knowing what doing in ads. And it is a phenomenal long term investment for your business."
Colette McBeth, Storyteller and Messaging Mentor
Download my guide
The Simple £3 per day Ad Campaign for every Coach & Course Creator
make sure your insta content is actually shown to your followers so all that time you spent on your reel is actually worthwhile!
Discover the exact step-by-step campaign setup that gets your Instagram posts seen by up to 80% of your followers (instead of the typical 10-20%) - all for just £3 per day
Choose your "Power Posts" with a practical checklist that helps you identify which content will perform best with ads (plus what types of posts to avoid wasting money on)
Get a clear, beginner-friendly guide to creating Instagram-focused ad campaigns, including specific settings for campaign objectives, audience targeting, and optimisation - without any confusing tech jargon
Having toe dipped into Ads before with a somewhat scatter gun approach, Sophie helped me navigate the back end and set up Ads to grow my list. I have been thrilled with the results - over 200 leads in a month and sales conversions already! Sophie knows her stuff and has been exactly what I needed - regular updates, quick explanations and tweaks when needed. Perfect for me.
Mills Gray, Business Coach & Mentor
Hi, I’m Sophie!
If there's one thing I love more than drinking tea from a beautiful mug and indulging in a chocolate hobnob (seriously, the king of biscuits, am I right?), it's helping scaling coaches, consultants & course creators to use meta ads to create a community of superfans.
For 7 years, I've ridden the rollercoaster of digital marketing - from the golden era of effortless Facebook groups to the pre-Reels Instagram paradise, and the blissful days of Facebook ads before iOS14 crashed the party.
Here's what I've learned: There's no magic bullet. But there is a secret sauce.
Want to scale fast without burning out? You need an ecosystem where your marketing is rooted in genuine connection, but supercharged by Meta™ ads.
This isn't just theory. It's the strategy I've used to catapult clients to £10K+ months from a single £97 course. It's how I've built my own business into a multi-6-figure powerhouse.
Ready to stop playing small and start making waves?
Let's infuse some of my magic into your business.
LionHearted ceo Podcast.
Listen to my podcast.
Unlock game-changing marketing strategies and Meta™️ ad secrets for ambitious entrepreneurs.
Each episode delivers actionable tips to scale your service-based business, from mastering lead magnets to creating irresistible offer stacks.
Learn to build a tribe of superfans, optimize your content, and leverage ads for sustainable success.
Your twice weekly dose of no-nonsense advice to transform from bottleneck to true (LionHearted) CEO!
New episodes every Tuesday & Thursday.
